unite all originals

Here’s a summary of the 2013 adidas Originals – Unite All Originals –  global campaign. You can watch the Case Study video or read about it for more details after the jump. Spring/Summer’13 saw the launch of Originals’ global campaign. Unite All Original was a rallying cry for the diverse and myriad tribes worldwide to collide … Continue reading

originals neighbourhood

One of my latest project at Sid Lee was developing the strategic and architectural approach to adidas Originals’ new global retail and experiential concept, rolling out in flagship stores around the world from Berlin, London to Shanghai. Five years after the launch of the Originals atelier, Originals needed to revamp the worldwide retail concept to remain … Continue reading