NIKE FRANCE | SPARK BRILLIANCE

It all begins with a flash of genius. For Blaise Matuidi, it was a move from PSG’s legend: Jay-Jay Okocha. Now, it’s Blaise who is setting the game on fire, not just on the pitch, but throughout French popular culture. Known to the kids as The Charo (the vulture), he has sparked an entire phenomenon … Continue reading

NIKE | JUST DO IT GREECE

Greece is a country in crisis. But in her athletes, we find an indomitable spirit, a refusal to be defined by their surroundings. An almost Herculean desire to triumph over circumstance. Filmed in the abandoned stadia of Athens Olympics, “The Herculeans” was a tribute to these athletes, who stand like ancient heroes among the ruins, … Continue reading

NIKE | HALF-TIME SPEECH

“Arda Turan’s amazing half-time speech will make you want to play football IMMEDIATELY”. That’s how The Mirror in the UK reported on this campaign. Which is good, because this is exactly what we wanted to achieve: fire up Turkey’s national team for Euro 16 and rally the entire nation. See, Istanbul is a chaotic place and it can … Continue reading

Show December Who’s Boss

We did a series of GIFs for Nike Women #Traintuesday to inspire our audience to train with Nike+TC app and dominate December. It’s that time of year again: when holiday parties fill your calendar and cakes are seemingly everywhere you look; when bargain shopping becomes more like brawling; and when the weather makes Netflix marathons … Continue reading

Lewandowski: 5 in 9.

Bayern Munich’s Robert Lewandowski put a performance for the ages, coming in as a sub and scoring 5 goals in a 9 minute span. So to celebrate Lewy’s brilliance, we did this:  

Master Of Our Fates

When Spain regained the European basketball championship title in 2015, we celebrated the last standing giants of Spain’s golden era and the EuroBasket MVP: Pau Gasol.     

The Sprite Corner

Sprite’s always been home at the corner store. It’s the spot where kids have cooled down on hot city days for decades. Sprite’s been there as kids have come through and blown up, some even becoming hip hop legends. Corner stores are more than places to grab a Sprite; it’s where kids cross paths with … Continue reading

The Dunk to End All Dunks

For the launch of the Super.Fly4, we reunited longtime collaborators Warner Bros. and the Jordan Brand. The film ‘The Dunk To End All Dunks’ featured Blake Griffin and Marvin The Martian. Watch as ‘Steak Griffin’ and Dr. Drain take on Marvin in Venice in an Earth shattering dunk contest. Executive Creative Directors: Jaime Robinson, David … Continue reading

Reign Supreme

To celebrate FC Zenit Saint Petersburg’s fifth Russian Premier League title and 1st star, we saluted the new Tzars of Russian Football by doing a team photo a la Nicholas II with players and Andre Villas-Boas fully decked out in traditional Russian military and aristocracy attire. The work was shot in St Petersburg by renowned photographer Tim Bret Day, … Continue reading

Lion Territory

Turkey’s Galatasaray became Spor Toto Super League champion for a record 20th time last weekend. Both Galatasaray and arch-rival Fenerbahçe had won 19 titles prior to this season and the 20th title allows Galatasaray to add a fourth star to the team shirts. They are now the reigning undisputed champ in the country and Istanbul … Continue reading

unite all originals

Here’s a summary of the 2013 adidas Originals – Unite All Originals –  global campaign. You can watch the Case Study video or read about it for more details after the jump. Spring/Summer’13 saw the launch of Originals’ global campaign. Unite All Original was a rallying cry for the diverse and myriad tribes worldwide to collide … Continue reading

originals neighbourhood

One of my latest project at Sid Lee was developing the strategic and architectural approach to adidas Originals’ new global retail and experiential concept, rolling out in flagship stores around the world from Berlin, London to Shanghai. Five years after the launch of the Originals atelier, Originals needed to revamp the worldwide retail concept to remain … Continue reading