NIKE FRANCE | SPARK BRILLIANCE

It all begins with a flash of genius. For Blaise Matuidi, it was a move from PSG’s legend: Jay-Jay Okocha. Now, it’s Blaise who is setting the game on fire, not just on the pitch, but throughout French popular culture. Known to the kids as The Charo (the vulture), he has sparked an entire phenomenon … Continue reading

NIKE | JUST DO IT GREECE

Greece is a country in crisis. But in her athletes, we find an indomitable spirit, a refusal to be defined by their surroundings. An almost Herculean desire to triumph over circumstance. Filmed in the abandoned stadia of Athens Olympics, “The Herculeans” was a tribute to these athletes, who stand like ancient heroes among the ruins, … Continue reading

NIKE | HALF-TIME SPEECH

“Arda Turan’s amazing half-time speech will make you want to play football IMMEDIATELY”. That’s how The Mirror in the UK reported on this campaign. Which is good, because this is exactly what we wanted to achieve: fire up Turkey’s national team for Euro 16 and rally the entire nation. See, Istanbul is a chaotic place and it can … Continue reading