Turkey’s Galatasaray became Spor Toto Super League champion for a record 20th time last weekend. Both Galatasaray and arch-rival Fenerbahçe had won 19 titles prior to this season and the 20th title allows Galatasaray to add a fourth star to the team shirts.
They are now the reigning undisputed champ in the country and Istanbul is Lion Territory.
To celebrate this remarkable achievement we designed a key visual using the club’s symbol. The lion and the players’ roar symbolize the passion and the ferocity of the way Galatasaray plays and wins.
The copy in English reads:
Clients: Nike and Galatasaray.
Advertising Agency: Wieden & Kennedy Amsterdam
Creative Directors: Dave Smith, Alvaro Sotomayor, Craig Williams
Art Director: Victor Monclus
Copywriter: Will Lowe
Creative Strategy: Stéphane Missier
Media Planning: Josh Chang
Account Management: Kirk Johnsen, Kathryn Addo, Jorge Fesser
Illustrator: Jon Wayshak