Lion Territory

Turkey’s Galatasaray became Spor Toto Super League champion for a record 20th time last weekend. Both Galatasaray and arch-rival Fenerbahçe had won 19 titles prior to this season and the 20th title allows Galatasaray to add a fourth star to the team shirts.

They are now the reigning undisputed champ in the country and Istanbul is Lion Territory.

To celebrate this remarkable achievement we designed a key visual using the club’s symbol. The lion and the players’ roar symbolize the passion and the ferocity of the way Galatasaray plays and wins.

The copy in English reads:

AND THEY SHALL HEAR OUR ROAR
IN EVERY CORNER OF THE LAND.
THIS IS LION TERRITORY
LONG MAY WE ROAM.
Galatasaray_Wieden_Nike
Screen Shot 2015-06-10 at 11.49.40

Credits:

Clients: Nike and Galatasaray.

Advertising Agency: Wieden & Kennedy Amsterdam

Creative Directors: Dave Smith, Alvaro Sotomayor, Craig Williams

Art Director: Victor Monclus

Copywriter: Will Lowe

Creative Strategy: Stéphane Missier

Media Planning: Josh Chang

Account Management: Kirk Johnsen, Kathryn Addo, Jorge Fesser

Illustrator: Jon Wayshak

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